During the design stage of
building a website all too often we find that the end result is actually
nothing more than what somebody determined “looked good”. In some cases it’s a mixture
of what a handful of individuals have determined to be “good enough”. What many
fail to realize is that web design and visitor usability go hand in hand.
How the site is developed, along
with the underlying coding structure, plays a important role on whether your
site meets the usability necessities of your audience. Below are a number of
individual elements that must be measured in every website design. While each plays a minor role over the total usability of a website, together they add up
to be much more than the sum of their parts.
- Look and feel
- Industry best practices
- Design simplicity
- Searchability
- Link descriptions
- Links organized with lists
- Breadcrumbs
- Contact and support info
- Font size
- Font face
- Font scalability
- Short sentences
- Paragraph width
- Color usage
- Contrast
- Saturated colors
- Animated graphics
- Action objects
- Graphics, multimedia & plugins
- Link formatting
- Text coloring
- White space
- Horizontal scrolling
- Printing
- Browser functionality
When it comes to improving
usability to attain higher conversions, there is no more obvious place to start
than in your website design. More often than not we have seen websites undergo
a complete re-design and then find their change rates jump overnight, without
any extra traffic being brought to the website. Usability should not be an
afterthought to the design process, but should be on the forefront driving the
design from the ground up.
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