Top 10 Good Deeds in Web Design

 

When analyzing Web design, it is easy to recognize a large number of mistakes that reduce usability. Here's a list of ten design elements that will raise the usability of virtually all sites:

    1. Place your name and logo on all pages and make the logo a link to the home page.

    2. Offer search if the site has more than 100 pages.

    3. Write straightforward and easy headlines and page titles that clearly explain what the page is about and that will create sense when read out-of-context in a search engine results listing.

    4. Structure the page to facilitate scanning and help users ignore huge chunks of the page in a single glance: for example, use grouping and subheadings to break a long list into some smaller units.

    5. Instead of cramming everything about a product or topic into a single, endless page, use hypertext to structure the content space into a starting page that provide an overview and some secondary pages that each focus on a specific topic. The goal is to permit users to avoid wasting time on those subtopics that don't concern them.

    6. Use product photos, but avoid cluttered and bloated product family pages with a lot of photos. Instead have a small photo on each of the individual product pages and link the photo to one or bigger ones that show as much detail as users need. This varies depending on kind of product. Some products may even require zoom able or rotatable photos, but reserve all such advanced features for the secondary pages. The primary product page must be quick and should be limited to a thumbnail shot.

    7. Use relevance-enhanced image decrease when preparing small photos and images: instead of simply resizing the original image to a tiny and unreadable thumbnail, zoom in on the most related detail and use a combination of cropping and resizing.

    8. Use link titles to offer users with a preview of where each link will take them, before they have clicked on it.

    9. Ensure that all essential pages are accessible for users with disabilities, especially blind users.

    10. Do the same as everybody else: if most big websites do amazing in a certain way, then follow along since users will guess things to work the same on your site. Remember Jakob's Law of the Web User Experience: users use most of their time on other sites, so that's where they form their expectations for how the Web works.

Finally, forever test your design with real users as a reality check. People do things in odd and unexpected ways, so even the most carefully planned project will study from usability testing.

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