One of the things we continually have to do as SEO experts
is give recommendations to companies on how they require to change their site
so that they can be better optimized. The sad thing is that a lot of the things
we recommend should have been completed during the Web development phase the
first time around.
No matter how much the Search engine
optimization world tries to get the information out there, a lot of Web
developers do not understand the basic concepts of Search engine
optimization. This in turn leads to sites being developed that a Search engine optimization team will later have to tear apart
and fix.
So whether you’re designing a new site in-house, using some
kind of template site-building system, or hiring an outside firm, here are 18
things that you will want to make sure are in place before you launch your
site. It will keep us Search engine optimization guys
from giving your site an overhaul later. By following this rule you will have a
much more search engine friendly web design from the beginning.
1- Make Keyword Research before Developing the Site
2- Put Non-www to www Redirect in Place
3- Use a Static, Keyword Based Universal Resource Locator
Structure
4- Have Unique Universal Resource Locators for Each
Product/Service
5- Include Redirect capability
6- Generate a Custom 404 Page
7- Includes Keyword-Rich Alt Attributes
8- Make Room for enough Content
9- Setup Internal Linking Structure
10- Decide on a reliable Title Structure
11- Include Meta Description on Every Page
12- Permit Inclusion for Other Meta Tags (canonical, robots,
etc.)
13- Incorporate Social Media Sharing Button
14- Install Analytics Trackings
15- Set up and confirm Webmaster Tools Account
16- Follow Web standard for HTML, CSS, and Database
Programming
17- Generates an XML Sitemap
18- Generate a Robots.txt File
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