Eight Important SEO Steps during a Website Redesign

 

Following these simple steps could help develop the immediate impact on search results for a fresh website, and help avoid the often important reduction in search traffic after a website is re-launched. Website owners often wait until after their site is redesigned and launched before receiving a SEO expert involved. Unfortunately, this can lead to expensive site design change that could have been simply implemented during the design process.

1. Search Engine Optimization Site Audit

Having a search engine friendly website means design a site with no barrier to the search engines. This is important for success with “organic” search engine results. The best time to make sure a search engine friendly site is during a site design.

2. Design Reviews to expand a Search Engine Friendly Website

During the site design, an Search engine optimization should examine wireframes or storyboards and site prototypes or improvement test sites at various stages in the design and development process to ensure search engine friendless.

3. Determining essential Keyword Phrases

It’s very helpful to have an understanding of what the significant keyword phrases are for your website in the design process. This understanding can come from a little sources:

• Keyword Research
• Search Engine Advertising.
• Web Site Analytics/Reports.
• Google’s Webmaster Tools

4. Use essential Keyword Phrases in the Site Design

Once you have determined the significant keywords for your site and the approximate numbers of people searching on them in the main search engines from within the territory you cover, here’s how to use the data:

 

• Are enough people searching on your target keyword phrases?
• Do you need to add content to the site?
• Optimize pages for target keywords
• Develop  relevant tags

               

5. Create the Navigation and Linking Structure

 Once you have determined the content for the site, you can develop a navigation structure that allows site visitors to simply navigate through the site. Give some thought to organize your site around significant keyword themes which can help improve search engine rankings.

               

6. Determine Which Pages Bring Traffic to the Live Site for essential Keyword Phrases

Using a combination of website analytics, Google’s Webmaster Tools, or manual searches, decide which pages on your present website are appearing near the top of search engine results.

• Reuse important content
• Minimize the impact of URL changes

7. Review Incoming Links to the Site from further Websites

Determine which links to your site from other web pages on the Internet are bring targeted traffic to the site, and which links in exacting may be helping the pages of your website reach higher position in search engine results. If any of these incoming links point to internal pages of your present website and the URL’s to those pages will be changed, then you require applying 301 redirect to these pages so that they redirect to the most appropriate page on the new site.

• Important note about links to the home page

 8. Ensure that an effectual 404 Error Page Is Setup before Launch

Do not forget to set up an effective custom page not found error page (404 error page) before launching the redesigned site. This is very essential to have in place as the site is relaunched because lots of people may be clicking on search results that link to pages on the site that have just been moved or deleted.

 Also visit : logo design saudi arabia