Top Ten mistake of Web Management

1. Not Knowing Why

This is the first problem, all right. I am amazed how many websites are built just because some executive told somebody to do it without telling them what the site should realize. And no, it is not an suitable reason that "everybody else is doing it."

2. Designing for Your personal VPs

Internally focused sites cause company to end up with home pages full of mission statement, photos of the CEO, and corporate history. Keep in mind that your company is not the center of the universe for your customers. The site should be planned with customers' requirements in mind and not to promote grandiose ideas of self-importance. Don’t build a site that your top executive will love: they are not the target audience.

3. Letting the Site formation Mirror Your Orgchart

Users should not have to care how your company is organized, so they should not be capable to deduce your organizational structure from the structure of your website. Admittedly, it is easiest to distribute liability for the site to divisions and departments according to already established chains of command and budget categories, but doing so results in an within centered site rather than a 

4. Outsourcing to several Agencies

If you outsource every new Web project to a fresh agency, your site will end up looking like one of those quilts assembled from patches by each of the participant in a complaint march. The problem with using multiple agencies is that all of them want to put their own stamp on the site: both because they have different design philosophies and because they will desire to use you as a reference account. It is no fun to say "we designed such-and-such pages" if the entire page on the site appear the same.

5. Forgetting to Budget for preservation

As a rule of thumb, the annual preservation budget for a website should be about the same as the initial cost of building the site, with 50 percent as a complete minimum. Obviously, ongoing costs are still higher for news sites and other projects that depend on every day or real-time updates. If you simply spend the money to build a glamorous site but do not keep it up to date, your investment will very fast turn out to be wasted.

6. Treating the Web as a Secondary average

One rarely gets a gourmet meal by repurposing yesterday's waste. Similarly, even if you repurpose very costly non-Web content, you will at best obtain a slightly valuable website. The Web is a fresh medium. It's different from television, it's dissimilar from printed newspapers, and it's different from glossy brochures, so you cannot make a good website out of content optimized for any of these older media.

7. Wasting Linking opportunity

Tthe hypertext links are what ties it together and permit users to discover new and useful sites. Most companies have recognized this phenomenon to the extent that they dutifully include their URLs in all advertising, TV commercials, press releases, and still in the products themselves. Unfortunately, most of these URLs are overly general and do not offer users with any payoff that is related to the context in which the user found the URL. Do not link to your homepage in your advertisements. If a potential customer gets interested in a fresh product or a special offer, you should not force the poor schmoe to locate out how to navigate the site from the homepage to the product page.

8. Treating Internet and Intranet Sites the similar

Internal intranet Web sites require to be managed very differently from public Internet sites. The key difference is that each company only has a single intranet and thus can direct it to a much greater degree of consistency and predictability than we can hope for on the wild Web for several years.

9. Puzzling Market Research and Usability Engineering

Thankfully, lots of sites have embraced the value of customer data for design, but unfortunately a lot of them rely solely on traditional market research like focus groups. Most of these methods transmit to creating desire for a product and getting it sold and do not offer detailed information about how people operate the product. A Web design is an interactive product, and therefore usability engineering methods are essential to study what happens during the user's interaction with the site.

10. Underestimating the tactical Impact of the Web

It is a massive mistake to treat the Web as if it were an online brochure and direct it out of the marcom department. The Web should be considered one of the most significant determinants for the way you will do business in the future.

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