A logo must be simple
A simple logo design allows for easy identification and allows the logo to be versatile & memorable. Good logos feature something unpredicted or unique without being overdrawn.
A logo must be memorable
Following closely behind the principle of simplicity, is that of memo ability. An effective logo design should be memorable and this is achieved by having a simple, yet, suitable logo.
A logo must be timeless
An effective logo should be timeless – that is, it will position the test of time. Will the logo still be efficient in 10, 20, 50 years?
A logo must be versatile
An effective logo should be able to work across a mixture of mediums and applications. For this reason a logo should be designed in vector format, to make sure that it can be scaled to any size. The logo must work in just one colour too.
A logo must be appropriate
How you position the logo should be suitable for its intended purpose. For example, if you are designing a a logo for children’s toys store, it would be suitable to use a childish font & color scheme. This would not be so suitable for a law firm.
Also visit : Web Design Dubai
