Regardless of the industry or the size of a business, there is small doubt that failure to have an online presence can be devastating to any business. Even those that conduct no business over the net need to recognize that most consumers are now heading online to find information about everything under the sun and in the event that they can find information not necessarily about your business, then about the service or products you provide, they may be more inclined to cease by your shop.
Lots of the larger retailers that have most of their sales through their traditional stores have an online site. In addition to sales, lots of customers use these sites to get information about products, comparing different makes and models before they head out to the store to make their final purchase. For these customers, it is more convenient to make these comparisons from the comfort of their own residence than while standing in a crowded department. The design of the net site needs to serve main purposes, first to be basically found and second to be basically navigated. The landing page or the main page of the net site needs to be tidy, tidy and orderly as a customer would discover a friendly brick and mortar store. While lots of designers are coming up with interactive sites with all types of graphics and animations that are impressive to look at, in the event that they take long for a feasible customer to load at home, they are going to waste lots of time. Businesses need to recognize that not every consumer has broadband access and with some sites, it can take long to download through a dialup connection, leaving the business inaccessible to a large segment of the net society. Most web users are looking for things to be available instantly and if a page goes in to the fourth or fifth second to open, chances are the user is going to close it down and move to the next company on the net search results page.
Consistency is another major part of web design and the web site ought to be consistent with the business profile that is seen offline. If the brand has an established color method, the same colors need to be used in its web design to stay consistent with its brand. The same logo in the same size ratios to the remainder of their online building will leave small doubt among web a user as to what company the site belongs.
Source: Web design UAE
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